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Driven is an integrated digital content & marketing services agency with a focus on making
positive changes for clients and partners.

We aim to offer creative and effective solutions with realistic implementation via our
various service offerings including activation, technology solutions, videography and more.

The Driven Automotive Network, which is part of our publications arm, is made up of
websites that are top in views and reputation in the Malaysian automotive industry. We also
strive to create and add value to the market via our consumer solutions.

With our extensive experience in online content, coupled with our knowledge in
understanding consumers and brands, our marketing services solutions are unique and
competitive, fresh and vibrant.

" We believe that a strong creative direction is paramount in producing "
innovative solutions that are also effective, based on the requirements of the brand.
Be it a small activation, or a major branding exercise, everything has to spawn
from a solid creative direction.

Driven Digital is all about digitising users via various digital platforms: from
websites to social media, to mobile apps. We carry this out based on our agency's
key strategy and implementation approach based on the consumer's digital journey.

 

SOCIAL MEDIA MANAGEMENT

Our specialty in Social Media management includes:

  • End-to-End Social Media Management
  • Social Media Marketing & Advertising
  • Campaign Management
  • Reputation Management
  • Feedback Channelling
subpage here
 

COMMENT & RESPONSES SYSTEM

An in-house comprehensive Comment & Responses
(CR) system houses and manages all Facebook
comments and private messages.

Both the Client and Driven are given admin access
to this dashboard, so all parties are aware of any
pending or urgent queries that need to be forwarded
to other relevant departments.

 

END-TO-END
WEB DEVELOPMENT
AND MANAGEMENT

Not only are we adept at creating websites with
beautiful and functional user experience, we'll work
with you from conceptualisation all the way to making
sure the website runs on a day-to-day basis.
Our in-house Content Management System is
developed to be completely fluid and adaptable to every
need, situation, layout and design.

 

MOBILE APP
DEVELOPMENT

In this day and age, the best way to get in touch,
plus having constant communication with your
users is with mobile apps. Be it iOS or Android,
we have the experience, expertise and vision to
work on every aspect when it comes to Mobile
App Development.

 

CUSTOM WEB SYSTEMS
DEVELOPMENT

Need a custom-built content management
system to handle how your organisation shares
information? Or a Customer Relationship
Management tool that works exactly how your
company would like to interact with your
current and/or potential clients? We can
develop any web-based system that will work
from scratch or integrated with your current
backend information systems, custom-built
based on your needs.

Driven Studios is a full-fledged photography and videography production house.
We've taken what we know from our own productions for paultan.org, and have
applied them to our client projects. We are well equipped to meet your entire
product, corporate and commercial photography needs. We cater to clients from
a wide portfolio of industries and help them create a better first impression of
their brand and organisation through high quality imaging.

 

CONCEPTUALISATION
& IDEATION

We'll work with you every step of the way; from
coming up with a creative and original idea, crafting the
script, storyboards, to shooting the video, plus
post-production to ensure that each scene and frame
meets the highest standard and perception.
For us, everything starts from the creative direction!

 

FACILITY & EQUIPMENT

Apart from creative talents, Driven Studios is also well equipped
with our very own production studio in Glenmarie, Shah Alam.

 
SHOOTING & PROJECT MANAGEMENT
VW Tiguan Promo Video

An event has to make you feel great about life. Events are about invoking your
senses in a positive manner, which will then create a long lasting brand
impression. Our experiential team also places high importance on the right
creative direction, based on the client's requirements.

Apart from launches for both automotive and non-automotive brands, we also
specialise in roadshows, circuit-based training events, customer experiences,
media drives and sales trainings.

 
 
 
 
 

Malaysia's #1 source of automotive content and information,
the Driven Automotive Network is made up of:

MALAYSIA'S #1 SOURCE OF AUTOMOTIVE
NEWS AND REVIEWS

5,000,000
visits monthly
2,000,000
unique visitors per month
Source: Effective Measure and Google Analytics
700,000
followers on Facebook
 
Car Buyer's Guide with
Comprehensive New Car Database.
Car Comparisons, Actual Owner
Reviews, Car Market Value Guide.
500,000
visits monthly
300,000
unique visitors per month
 
Automotive Classifieds
(Cars, Parts + Services)
Very Stringent QC: genuine listings only
250,000
visits monthly
150,000
unique visitors per month
Source: Effective Measure and Google Analytics

How do we rank against our competitors

Rank Domain Monthly Visits Unique Visitors Market Share
1 paultan.org 5,364,000 2,173,901 48.28%
2 carlist.my 1,508,000 671,005 13.57%
3 automachi.com 858,545 not available 7.73%
4 carbase.my 528,194 303,655 4.75%
5 pandulaju.com.my 470,985 289,623 4.24%
6 keyauto.my 373,947 143,211 3.37%
7 motortrader.com.my 313,146 175,222 2.82%
8 mekanika.com.my 258,282 138,500 2.32%
9 oto.my 196,335 116,915 1.77%
10 carsome.my 183,690 not available 1.65%
 
 

Driven Web Series is the premier automotive show in Malaysia,
bringing together the most popular vehicles in the country with a
unique local twist. It's hosted by well known personalities such as
Harvinder Singh, Hafriz Shah and Matthew Tong.

 
 

Hosted by Hafriz Shah and Matthew Tong of
paultan.org, PT Talks is a thorough, well researched
and on-the-pulse talk show featuring relevant, expert
opinions on the latest hot topics in the Malaysian and
global automotive realm.

We held our very first paultan.org's Premium Auto Car Expo or PACE in
November 2018 with the aim of selling premium cars to the consumer with
additional promo. The event surpassed all expectations by selling over 200 cars
in just 2 days, further proving the fact that our automotive network reaches out
to actual buyers with purchasing power.

PICTURE GALLERY
 
2018

key figure 1:

Total cars sold:

214 units

key figure 2:

Best seller:
Mercedes-Benz with

79 cars

key figure 3:

84%

of sales are for
brand new cars

key figure 4:

Total value of over:

RM50 million

key figure 5:

Close to

20,000 visitors

key figure 6:

70%

of buyers named
paultan.org as their
main reference

 

key figure 7:

90%

of marketing efforts
were done on Driven's own digital platform

MSF or the Malaysia Speed Festival is the country's largest motorsport
festival with record-breaking entries from drivers/riders and teams. Today,
the AAM-sanctioned programme is held 6 times a year at the Sepang
International Circuit with various activities including car races, superbike
races, drifting competitions, car gatherings and more. The event also has
live streaming on Facebook.

 

key figure 1:

Total race car entries:

209

key figure 2:

Total superbike entries:

81

key figure 3:

Total drift entries:

30

key figure 4:

Total car gathering:

500

key figure 5:

Close to

9,000

spectators over 1 day

key figure 6:

Highest live
stream views:

129,000

over 1 day

 

REAL-TIME CIRCUIT APP

COMING SOON

To further improve the MSF experience for
both racers and fans, we have developed a
racing app which allows users to view race
lap times live and to keep up with latest
results and news. Furthermore, the app
features a Racer Mode which allows drivers
to keep track of real-time lap times and the
gaps between themselves and their
competitors on track.

 

TintNOW.my is the region's first on-demand car tinting service
allowing users to select their preferred tint film, pay and schedule
online via our desktop or mobile websites. The in-house team will
then collect the cars from any location within the Klang Valley,
carry out the tint and return the vehicles, providing absolute
convenience for the customers.

CONTACT US

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Driven is the team behind Paul Tan's Automotive News, oto.my, CarBase.my, PACE, MSF and TintNOW.my.

We are also an integrated digital content & marketing services agency, providing Customised Content
Production, Advertising Solutions, Social Media Solutions, Event Management, Creative Solutions, and
Photography & Videography Services.